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Stage Right: Next Generation Marketing is a free e-newsletter produced by Limelight Generations. Each issue features generational marketing news, trends, and tips. Discover the opinions, habits, and purchasing power of Generations X, Y, and Z, and new and innovative marketing strategies to reach these influential audiences.
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MEDIA MENTIONS
Clubs Face Challenges in Recruiting Young Adults
 Hawaii Jaycees President Patrick Tomiyasu recalls the buzz generated by members at annual conventions in the early 1990’s.
“We got together, wore our Jaycee garb, traded our Jaycee chapter pins and had Jaycee training,” he said.
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Bridging the gap to younger members
Effort to debut in 2009 to help assns with generational shift
 An effort is being created to help assns manage the generational shift in membership and staff.
Sarah Sladek, CEO of Limelight Generations, which works with groups on recruiting and retaining younger professionals, plans to launch XYZ University, an online program, in 2009.
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The New Recruit: How to Attract Generations X and Y
 In 2002, I attended a
national conference forchamber
of commerce executives.
At the general session in
a room of 400 people,
the speaker asked everyone
younger than 40 to stand up.
Read>
Church leaders face the challenge of reaching generations X and Y in the 21st century.
For eight years we attended a small, especially friendly Methodist church. A year and a half ago, we left to find a church where our oldest daughter would no longer be the only child in her grade attending Sunday School, and where we didn’t feel like the youngest people in the pews.
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Pioneer Press: Executive Read
 "Rock Stars Incorporated" is about Generation X and Y. It talked about how working 9 to 5 isn't the only way for Generation X and Y to make a living.
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Institute of Real Estate Management Newsletter
Just this past week I was invited to join an alumni group
on Ning and add someone to my network on Linked In, fulfilled
book orders on Amazon.com, and posted an update to my blog.
These are all examples of Web 2.0 technology, which refers to the
increasingly large number of internet applications that are
collaborative and interactive.
Read>
Millennials and Meetings
 Just when the boomers thought they had Generation X figured out, along come the Millennials. With a population that rivals the size of their parents’ baby boomer generation, the Millennials, also known as Generation Y, are often hailed as the future for associations--and their meetings.
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How to attract younger staffers to your workplace
 For the first time in history, small businesses are seizing the economic power and growth opportunities from big business. More surprising, this switch has very little to do with the intricacies of business operations or economies, and much to do with generations.
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Sladek is featured in
Minneapolis/St. Paul Business Journal
 When asked what her first clue was that association membership in the United States was on the decline, author Sarah Sladek said it couldn't have been more obvious.
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Limelight in the Pioneer Press
Who: Regina Barr, president/CEO, Red Ladder
What: "The New Recruit," by Sarah Sladek
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Looking forward to Gen X nostalgia
 Twenty years is the magic number when it comes to nostalgia, and that time's arrived for Generation X, whose members are now becoming parents with purchasing power. Caitlan Carroll reports on how the entertainment industry is getting in position.
More >
PODCAST
 Tune into a podcast of Sarah Sladek at the Midwest Society of Association Executives' New Recruit Workshop on September 12, 2007 in Minneapolis, MN.
Podcast
WCCO RADIO
 Don Shelby (WCCO Radio) found out about the Generation Gap in the Workplace with Expert Sarah Sladek on
March 21, 2008.
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